Spinning the wheel of Fashion
(Source: Vijay Times, BVT 4.)
Copyright © 2005 Puja Goyal
Neeru has not only provided an outlet to rare forms of weaving namely, ikat, jamdani and kantha; she has also helped preserve talent and fast diminishing weavers. Each item, be it, a stole, kurta, quilt or sari etc, have been hand woven, and as such are not mass produced. You will not find a duplication of the same in her store. They are traditionally woven, while being supervised and designed by her. Neeru says, “These are traditional works with an international feel.” She entered the international market in the year 1990 before exploring the Indian market. The reason was simple, it was more interesting to work there and take Indian art forms in textile to a foreign audience.
Most of her works are exported to countries like U.S.A, U.K., Japan and Australia. Her label is recognized all over the globe. Neeru Kumar’s products are displayed at Maison & Objet fair in Paris. Her products are sold under her own label ‘Neeru Kumar’ in leading stores worldwide such as Le Bon Marche in France, Liberty & Selfridges in U.K., in addition to working with designer labels such as Maki Textile Studio in Japan, Jack Larsen in USA, etc. She has been featured in magazines like Vogue, Architectural Digest, and Home Textile.
She has always wanted to work with textile and therefore one thing happened after the other. “I didn’t imagine the distance I would travel.” Her range of clothes caters to working women, evening wear and even men, she adds that, “My textile and clothes are for someone who understand textile and appreciates good work. One does not have to go through a million of pieces to find a good work.”
Her repertoire consists of two principle ranges: textiles for the home and garments for women and, men, both traditional and western. Her fabrics are crafted into bedcovers, cushion covers, throws & wall hangings as also accessories such as shawls & scarves to complement her extensive garments range which are either woven printed or embroidered Shibori is used in some of them to create stunning effects on silk, cotton and linen blends. These are immensely popular with all age groups and cater to both the high-end buyer and the down to earth one looking for utility, easy maintenance and value for money.
neeru kumar design
In the area of home textiles, the stores offer a range of beautifully hand woven bedspreads, throws and cushions in combination of linen and silk and wool and silk depending on the season. This range of products is the signature like of her woven creation and are appreciated and sold world wide in the best of stores. There is also a collection of hand embroidered, quilted or applique bedcovers and quilts that are outstanding in aesthetic appeal and unique to the store. There is a huge range of cushions from the tribal banjara embroideries. These have been painstakingly selected and sewn into cushions and throws (wall hangings) ready for use. Only the best of tribal pieces in excellent condition is available to add an interesting dimension to the home products a range of hand chiselled wooden pots (traditional milk and ghee pots) and baskets from Africa are available.
Neeru opened her new store in Bangalore in January 2005 because “Bangalore has a huge International audience.” Her store is located in Bangalore at Embassy Classic building at Vittal Mallya Road.
Copyright © 2005 Puja Goyal
neeru kumar
Neeru has not only provided an outlet to rare forms of weaving namely, ikat, jamdani and kantha; she has also helped preserve talent and fast diminishing weavers. Each item, be it, a stole, kurta, quilt or sari etc, have been hand woven, and as such are not mass produced. You will not find a duplication of the same in her store. They are traditionally woven, while being supervised and designed by her. Neeru says, “These are traditional works with an international feel.” She entered the international market in the year 1990 before exploring the Indian market. The reason was simple, it was more interesting to work there and take Indian art forms in textile to a foreign audience.
Most of her works are exported to countries like U.S.A, U.K., Japan and Australia. Her label is recognized all over the globe. Neeru Kumar’s products are displayed at Maison & Objet fair in Paris. Her products are sold under her own label ‘Neeru Kumar’ in leading stores worldwide such as Le Bon Marche in France, Liberty & Selfridges in U.K., in addition to working with designer labels such as Maki Textile Studio in Japan, Jack Larsen in USA, etc. She has been featured in magazines like Vogue, Architectural Digest, and Home Textile.
She has always wanted to work with textile and therefore one thing happened after the other. “I didn’t imagine the distance I would travel.” Her range of clothes caters to working women, evening wear and even men, she adds that, “My textile and clothes are for someone who understand textile and appreciates good work. One does not have to go through a million of pieces to find a good work.”
Her repertoire consists of two principle ranges: textiles for the home and garments for women and, men, both traditional and western. Her fabrics are crafted into bedcovers, cushion covers, throws & wall hangings as also accessories such as shawls & scarves to complement her extensive garments range which are either woven printed or embroidered Shibori is used in some of them to create stunning effects on silk, cotton and linen blends. These are immensely popular with all age groups and cater to both the high-end buyer and the down to earth one looking for utility, easy maintenance and value for money.
neeru kumar design
In the area of home textiles, the stores offer a range of beautifully hand woven bedspreads, throws and cushions in combination of linen and silk and wool and silk depending on the season. This range of products is the signature like of her woven creation and are appreciated and sold world wide in the best of stores. There is also a collection of hand embroidered, quilted or applique bedcovers and quilts that are outstanding in aesthetic appeal and unique to the store. There is a huge range of cushions from the tribal banjara embroideries. These have been painstakingly selected and sewn into cushions and throws (wall hangings) ready for use. Only the best of tribal pieces in excellent condition is available to add an interesting dimension to the home products a range of hand chiselled wooden pots (traditional milk and ghee pots) and baskets from Africa are available.
Neeru opened her new store in Bangalore in January 2005 because “Bangalore has a huge International audience.” Her store is located in Bangalore at Embassy Classic building at Vittal Mallya Road.
Comments